Saturday 17 November 2007

Stakeholder Map and Target group



A proposed stakeholder map was created with the intension of identify perceived users and interest groups.



A revised stakeholder map was created after observing how the space was used and questioning the users about their demographics. As expected the main use of the area was as a shortcut saving a few seconds off their journey used by many students and staff. Few also whilst passing used the bins and several sat down for a moment on the seats. Those who used the seats for more than a minute were usually none students and either non lecturing staff eating lunch; elderly users having a rest or homeless.

Target Users

The space will be designed with the intention of appealing to UCLan members only. Whilst the space may be appealing to staff, students and the community it is deemed necessary to aim at the core demographics based in and around the space namely students with the considerations outlined in the above diagram and bring back the space to the students.